Customer Analysis Research Guide
Our top recommendations for finding information about customer and consumer habits, spending, preferences, and more.
Introduction
The following resources can be used to research consumers and customers.
While these resources are generally the most relevant, there may be other resources available. If you are looking for something in particular or cannot find a lot of information about a niche segment, please Ask Us.
Markets and Industry Research
Our top recommended sources to find research and reports focusing on consumers and consumer markets. You can always Ask Us for specific recommendations.
- Mintel This link opens in a new windowMarket research data and reports for consumer products and services. Many reports include Databooks with consumer survey data. U.S. focused with some global coverage. Create and log into your account to save content and download portions of reports.
For: Current Stanford faculty, staff, and students. - Insider Intelligence This link opens in a new windowMarket statistics and reports covering many industries (e.g. financial services, health, etc.). Also covers advertising, digital marketing, media, and e-commerce.
- SBRnet This link opens in a new windowU.S. sport business market research data. Understand fan markets and market segments, such as NFL fan demographics or NHL game attendees brand preferences.
- Passport This link opens in a new windowIncludes market research data, reports, and consumer trends worldwide for consumer industries.
For: Current Stanford faculty, staff, and students.
Help: Passport access and search help - Statista This link opens in a new windowStatistics on many topics, industries, and markets. Use the Source tab on the chart page to track down more data. Go to Insights > Consumer Insights to get country-level consumer behavior and brand preference data.
For broader search on industries use the suggested links below.
Demographics & Spending
Recommendations for creating custom demographic profiles for your target consumers and their spending patterns:
Related Resources
Use these suggested databases to find scholarly and trade-journal articles on consumer attitudes and behaviors.
- Business Source Complete This link opens in a new windowBusiness journals, trade and industry publications, and news and magazine articles from EBSCO. Includes Harvard Business Review. Mobile apps available.
Stanford GSB Alumni: Access EBSCO
- ProQuest One Business This link opens in a new windowOne stop shop for ProQuest business content. Includes eBooks, news and magazines, journals, videos, and reports on companies, industries, markets, and countries. Replaces ABI/INFORM.
Stanford GSB Alumni: Access ProQuest One Business - PsycINFO This link opens in a new windowJournals, magazines, trade publications, reports, etc., in psychology and related disciplines.
- Online Newspaper SourcesQuick links to popular online newspapers and magazines at Stanford.
Includes the WSJ, FT, Bloomberg.com, Washington Post, and the Economist.