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Consumer Research  

 
Last Updated: Dec 5, 2011 URL: http://libguides.stanford.edu/consumer-research Print Guide RSS UpdatesEmail AlertsShareThis
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Lifestyle

 

Demographics

  • Census: American FactFinder
    Population, housing, economic, and geographic data.
  • SourceBook America  Icon
    Access in Makena Capital Traders Pit of the Business Library
    Data on population, households, race, income, spending potential, etc. Indexed by ZIP code, county. (ceased with 2009 ed.)
    Coverage - How-to - Sample Searches
 

International

  • Datastream  Icon  Icon
    For current Stanford community; Access in Makena Capital Traders Pit of the Business Library
    Contains consumer indices from foreign countries. Data can be downloaded into Excel. Use "Economic" category, and search for "Consumer Confidence".
  • International Marketing Data and Statistics
    (Latest on Reference: World Statistics)
    Business and marketing statistical data spanning 24 years from 161 non-European countries around the globe, including the USA, Asia-Pacific and Latin America.
  • European Marketing Data and Statistics
    (Latest on Reference: World Data section: Europe)
    Find it @ Business Library
 

Consumer Surveys

  • Surveys of Consumers
    Monthly survey conducted by the Survey Research Center, University of Michigan.
  • Datastream  Icon  Icon
    Contains Consumer Confidence Index, dating back to 1969. Data can be downloaded into Excel. Use "Economic" category, and search for "Consumer Confidence" (mnemonic is USCNFCONQ). Print editions of this monthly survey is also available.
    Find it @ Business Library
  • Consumer Expenditure Survey
    From Bureau of Labor Statistics. Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. Print editions are also available.
    Find it @ Business Library
 

Purchasing Power

  • SourceBook America  Icon
    Access in Makena Capital Traders Pit of the Business Library
    Data on population, households, race, income, spending potential, etc. Indexed by ZIP code, county. (ceased with 2009 ed.)
    Coverage - How-to - Sample Searches
  • Demographics USA
    (Reference: Market Research)
    Contains detailed demographics covering the standard age, sex, ethnicity to cover EBI (Estimated Buying Power), BPI (Buying Power Index) and more.
  • The Millennials: Americans Born 1977 To 1994
    (Reference: Market Research)
    A comprehensive demographic and socioeconomic profile of the nations children, teens, and young adults. Nine chapters bring you numbers and analysis behind their education, health, housing ,income, labor force, living arrangements, population, and spending. children and families.
 

Consumer Behavior

  • ABI-INFORM Global
    Covers more than 1,600 leading business and management publications.
  • Business Source Complete
    2,400+ full text scholarly journals and business periodicals.
  • Forrester Research  Icon
    For current Stanford community
    Includes contents focusing on the Internet and emerging consumer technologies, it provides strategic insight into behaviors, attitudes, and preferences.
  • eMarketer  Icon
    Brings together the latest research, statistics and trend data in IT. The Core Reports use information compiled from major research companies, associations and government agencies, and the eStat Database includes charts, articles featuring statistics, surveys and forecasts on topics ranging from Advertising to Wi-Fi.
  • PsycINFO
    Literature in psychology and related disciplines, from the 1800s to the present.
 

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