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Market Research  

Last Updated: Dec 6, 2011 URL: http://libguides.stanford.edu/market-research Print Guide RSS UpdatesEmail Alerts
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Statistical Sources

  • eMarketer  Icon
    Articles, charts, and graphs on e-business and online marketing.
  • TableBase  Icon  Icon
    Tabular statistics on companies, products, industries, countries, and markets.
    3 simultaneous users
    Jump Start Guide

Lifestyles

  • Local Market Audience Analyst (SRDS) (IE browser only)  
      
      Icon
    On the opening page, go to the left navigation. Under Other SRDS Services, click Local Market Audience Analyst.
    For IE 10 & IE 11, click Tools > Compatibility View Settings. Add "claritas.com".
    Provides demographic and consumer lifestyle data for all DMAs and U.S. counties.
    Quick Guide
  • Research Alert Yearbook
    (Latest on Reference: Market Research)
    Overview of various aspects of American life. Find it @ Business Library

Market Research Reports

  • MarketResearch.com Academic  Icon
    Reports by Packaged Facts (consumer goods), Kalorama Information (health science), Specialists in Business Information, Simba Information (media industry), Executive Summaries, and MarketLook Reports.
    Jump-Start Guide
  • Mintel  Icon  Icon
    For current Stanford community · Valid Stanford email address required for registration.
    Market research reports mainly for the US and European marketplace.
  • Forrester Research  Icon
    For current Stanford community
    Technology trends covering media, computing, software, networking, telecommunications, the Internet, and consumer technologies. Our subscription includes analyst reports and research inquiries. Forrester View, Forecast reports, and analyst inquiries are not included.
  • Gartner Research  Icon
    For current Stanford community
    Analyst reports covering the IT industry.

Demographics

  • Census Data  Icon
    U.S. Census Bureau site, offering social, demographic, and economic information. Includes Statistical Abstract of the U.S.
  • Social Explorer  Icon
    Describes the demography of the U.S. through the use of interactive maps and reports.
  • Local Market Audience Analyst (SRDS) (IE browser only)  
      
      Icon
    On the opening page, go to the left navigation. Under Other SRDS Services, click Local Market Audience Analyst.
    For IE 10 & IE 11, click Tools > Compatibility View Settings. Add "claritas.com".
    Provides demographic and consumer lifestyle data for all DMAs and U.S. counties.
    Quick Guide
 

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