by Donald R. Lehmann, Russell S. Winer
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Focused on the analysis needed for sound Marketing decisions. Structured around the core marketing document--the Marketing Plan.

by Alexander Chernev
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"... offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process." Includes concise template of a marketing plan.

by William M. Luther
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"... a primer on marketing so that a new business owner may gain some insight before engaging in marketing activities."

by Kim M. Bayne
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"This complete marketing resource shows how to plan, implement and assess an on-line presence. It also shows how to apply rigorous classic marketing methods to the Internet, and how to integrate Internet marketing activities into a company's general marketing plan."

by Tim Calkins
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"... a simple, quick read on how to write a marketing plan. Calkins (Kellogg School of Management, Northwestern Univ.) provides a framework and discussion for writing a simple versus complex marketing plan.... The book provides a good descriptive template for a marketing plan."