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PWR: Advertising  

Below are best bets for starting your advertising research. To find market research information look at our Market Research Guide.
Last Updated: May 2, 2012 URL: http://libguides.stanford.edu/pwr-advertising Print Guide RSS UpdatesEmail Alerts
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Journal & News Articles

  • Factiva  Icon
    Newspapers, magazines, company financials, and stock quotes.
  • Business Source Complete
    Full-text business journals, including Harvard Business Review.
  • ABI-INFORM Global
    Search under Publications tab for "First Research" to view industry reports.

Ad Expenditures

  • Ad$pender  Icon
    Advertising expenditures across various media.
    Quick Guide
  • Media Power 50
    From BtoB. Annual list of top b-to-b advertising venues.
  • Product Placement: Spending in Media 2005: History, Analysis & Forecast, 1974 to 2009
    HF6146.P78P763 2005

Ad Images/Prints

  • Ad*Access
    Images and accompanying information for over 7,000 advertisements printed in U.S. and Canadian newspapers, 1911-1955
  • Adflip.com
    An archive of classic print ads, 1940-2001
  • The Advertising Archives
    Old adverts, nostalgic illustrations, classic posters and vintage magazines, from the start of the Victorian era to early years of the 21st century
  • The Emergence of Advertising in America
    Over 9,000 images and information covering 1850-1920

Ad Rates

  • Gale Directory of Publications and Broadcast Media
  • MRI+
    (requires free registration) From Mediamark Research. Select Top-Line Reports.

Advertising--General

  • Advertising Age
  • Advertising Age Handbook of Advertising
    Herschell Gordon Lewis, Carol Nelson HF5823.N36 1999
  • Adweek
  • When Ads Work: New Proof that Advertising Triggers Sales
    2nd ed. John Philip Jones HF5823.J719 2007

Industry & Market Research

  • OneSource North America Business Browser
    For current Stanford community
    Includes Datamonitor reports , BMI Industry Reports , Freedonia reports , RMA Industry Norms
    Quick Guide
  • Mintel  Icon  Icon
    For current Stanford community; Valid Stanford email address required for registration.
    Reports include psychographic profiles of target customer base incorporated into specific industry market research.
  • Standard & Poor's NetAdvantage  Icon
    S&P stock and bond guides and reports, mutual funds, dividend records, industry surveys, The Outlook, etc.
  • MarketResearch.com Academic  Icon
    Reports by Packaged Facts (consumer goods), Kalorama Information (health science), Specialists in Business Information, Simba Information (media industry), Executive Summaries, and MarketLook Reports.
    Jump-Start Guide
  • Media Market Guide - SQAD 2012
    (Reference: Alphabetical Subject Section: Advertising)
    2nd Quarter 2012 projections for TV, radio, magazine, and newspaper
  • Mediaweek Marketer's Guide to Media 2011
    (Reference: Alphabetical Subject Section: Advertising)
    HF5826.5.M45 v.34 2011
    Audience statistics, media growth, media markets
  • Digital Marketing & Media Fact Pack 2007
    HF5415.1265.D53 2007
    Data on the digital world. blogs, online advertising, consumer internet usage

Advertisers and Agencies

Ad History

  • 100 Greatest Advertisements: Who Wrote Them and What They Did
    Watkins FH5823.W42 1959
  • 100 New Greatest Corporate Ads
    HF5823.P596 1993
  • 20 Ads That Shook The World: The Century's Most Groundbreaking Advertising and How it Changed Us All
    James Twitchell HF5811.T9 2000
  • 50 Years of Advertising as Seen Through The Eyes of AdvertisingAge, 1930-80
    Compiled and edited by Allan Marin HF5811.F53 f
  • A&E Top 10: [Greatest Television Commercials]
    VHS format. Media Center Video 271
  • Advertising, 3000 BC - 1900 AD; A Not Too Serious Compilation
    Maurice Annenberg HF5811.A54
  • History of Advertising
    Stephánie Pincas, Marc Loiseau HF5837 .P46 2008
  • OBM, a Celebration: One hundred and twenty-five years in Advertising
    Stanley Pigott HF6181.O3.P5
  • Signs and Wonders: The Spectacular Marketing of America
    Tama Starr, Ed Hayman HF5843.S73 1998
  • The Conquest of Cool
    Thomas Frank HF5415.1.F72 1997
  • The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
    Jeffrey L. Cruikshank HF5810.L3 C78 2010
 

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