Entertainment Industry
Use these sources to research the television, cable, radio, and motion picture industries.
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Entertainment Market & Industry Reports
These databases contain market & industry reports. They provide overviews of the industry as well as the intended market or end user consumer.
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S&P Global Market IntelligenceNews & data on technology, media, entertainment, & communications sectors.
For: Current Stanford faculty, staff, and students.
Help: S&P Global Market Intelligence account information -
NetAdvantageIncludes a "Media & Entertainment" industry report. After you log in select, Industry Surveys then scroll down the list
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EMIS IntelligenceGlobal and emerging market information and market reports for countries or regions worldwide.
For: Current Stanford faculty, staff, and students. -
IBISWorldU.S., Global, and China industry reports, and business environment reports that cover industry performance drivers. Includes a US Industry Wizard to create and export custom lists of industries.
Help: IBISWorld search help
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MarketLine ReportsCompany and industry profiles and country reports by MarketLine. Available in three platforms:
- Business Source Complete (all browsers)
- D&B Hoovers (all browsers)
Go to Analyze Markets. Under Report Type select Analyst Reports. - Thomson ONE (Internet Explorer only)
Go to Screening & Analysis > Research. In the Contributor field enter MarketLine and select company research or industry profiles from the auto-suggestion dropdown list. Thomson ONE troubleshooting.
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Thomson Investext (in Thomson ONE, Internet Explorer browser only)Largest collection of analyst reports from top investment banks. Includes EIU reports. Go to Screening & Analysis > Research.
Help: Thomson ONE access and troubleshooting | How to find analyst reports
Additional Resources
Consumer Discovery
Learn about your target consumers. How large is your total addressable market? What are their attitudes or behaviors?
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MintelMarket research data and reports for consumer products and services. Many reports include Databooks with consumer survey data. U.S. focused with some global coverage.
For: Current Stanford faculty, staff, and students.
Help: Mintel Guide -
Claritas 360Learn about your target consumers with consumer behavior and demographic data for all U.S. DMAs and counties.
Help: Claritas 360 access | Claritas 360 search help
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SimplyAnalyticsData analysis and mapping tool with U.S. demographic, housing, employment, consumer spending, marketing data from Mediamark Research (MRI), and EASI Lifestage profiles.
Help: Simply Analytics Guide
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Digital media trends surveyHow can media and entertainment companies develop lasting relationships with discriminating consumers? Survey by Delloitte.
Additional Resources
Entertainment Industry Associations & Regulators
Where to Look for Industry Information
You can find industry statistics and data in many locations. In addition to industry and market reports, there are many other ways to analyze an industry, gain insights, and find relevant statistics and data. Here are some suggested strategies and resources. Not sure where to start? Try Statista.
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StatistaStatistics on many topics, industries, and markets. Use the Source tab to track down more data. The Global Consumer Survey has country-level consumer behavior and brand preference data.
Associations & Regulators
Industry associations and regulating bodies often have lots of relevant data and reports. Look for sections on their websites titled "Resources", "Publications", "Data". Note that some materials may be restricted to members. Some examples are:
Additional Resources
Key Companies in the Entertainment Industry
Research key players or build your own list that includes more than just those with the largest market share.
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Capital IQData on public and private companies, M&A deals, and executives and boards worldwide. By S&P Global.
For: Current Stanford GSB faculty, staff, full-time students (MBA, MSx, PhD).
Help: Capital IQ accounts (takes 1-2 weeks) | Excel Plugin | Capital IQ search help
Capital IQ turns off MBA accounts in the summer. -
D&B HooversData about millions of public and private companies worldwide. Includes financials, SWOT reports, IT strategy, some industry and analyst reports, and more. Good for building current company lists.
Stanford GSB Alumni: Access D&B Hoovers
Help: D&B Hoovers search help
Additional Resources
Investment Climate
Find information on the deals and investors that are active in this industry.
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PitchBookResearch companies, deals, funds, and investors across the private investment lifecycle worldwide. Great for venture capital (VC) and startup research.
For: Current Stanford faculty, staff, and students.
Help: PitchBook accounts | Pitchbook mobile app access | Video tutorials
If you are unable to login, see PitchBook Access. -
CB InsightsTracks venture capital (VC) backed private companies and their investors, as well as private company M&A and IPO activities worldwide. "Expert Intelligence Reports" are not available to academic institutions.
For: Current Stanford faculty, staff, and students.
Help: CB Insights accounts | CB Insights search help -
PreqinFinancial data and information on the alternative assets market worldwide. Data covers private capital and hedge funds, including fund, fund manager, investor and deal information, as well as market-wide benchmarks.
Help: If you need to download a lot of data, chat with their support team for assistance.
