Database Guide - Passport
How to Access
- Passport This link opens in a new windowIncludes market research data, reports, and consumer trends worldwide for consumer industries.
For: Current Stanford faculty, staff, and students.
Help: Passport search help
Content Coverage & Description
Euromonitor's Passport is a comprehensive market research database incorporating detailed statistics and research analysis of global markets and consumers. Its emphasis is on consumer-related industries across more than 200 countries and regions.
Coverage includes:
- Detailed research on nine industry sectors with multiple sub-industries
- Comprehensive statistics with historical coverage for some series dating back to mid-90s
- Research, analysis, statistics, and forecast on consumer trends for 200+ product categories
When to Use
- To find comprehensive market reports on consumer-related industries.
- To find and compare income and expenditure data of consumers with various demographic characteristics across different geographies
- To find relevant industry and economies' datagraphics and other visuals.
How to Search
From Home page:
Passport Homepage is your gateway to various search methods that help you find the information you need. Use any combination of the following search options:
- Keyword Search: Enter a topic in the search box at the top to search across the entire database. Results are divided into three categories: Statistics, Analysis (Reports), and Dashboards (visual). To refine your search further, click the View All Results link.
- Category Tabs: Choose a category from the top menu, such as Industries, Channels, Companies, or Consumers.
Note: Our subscription does not include the Economies and Products categories.- Industries: Access research and statistics on nine consumer-focused industry sectors and sub-sectors.
Search tips:- Click the View All button on the selected industry landing page, in the Latest Reports section. This will provide access to multiple filters in the left panel, such as geography, subtopics, and types of reports.
- For a comprehensive industry/geography report, go to the Analysis section and select the Country Reports type of analysis.
- Consumers: Explore research reports on consumer Income and Expenditure, along with historical statistics on consumer spending across various products and services.
- Channels: Find research and statistics for two categories: Digital Consumer and Retail.
- Industries: Access research and statistics on nine consumer-focused industry sectors and sub-sectors.
- “Explore Categories” Tree: Find information and data by browsing the search tree in the Explore categories blue box.
- This type of search has several advantages such as:
- The search tree includes only Library’s subscribed contents.
- You can make multiple selections, for example for industries and geographies.
- Initial search results are split into three sections on the landing page for a selected category: Statistics, Analysis, and Dashboards providing one-stop access to all available content. Each section offers additional filters that vary by category.
- Search tips:
- For comprehensive industry/geography report, select Country Reports in the Analysis section.
- When selecting geography, note the additional Geographies box on right, which offers aggregated selections, such as OECD, G7, G20, etc.
- This type of search has several advantages such as:
Notable Contents
- Worldwide statistics and reports on Brands, Packaging, Closures (all types of bottle closures, corks, peel-off foil, etc.), and Nutrition (selected nutrients, e.g. protein, sugar, fat, etc.). Use the Explore Categories Tree (blue box on the home page) to find them.
- Statistics on Products by ingredient (statistics on individual ingredients used for manufacturing a product, such as fats and oils, minerals, etc.) and Product Claims (statistics on label claims, such as gluten free, high fiber, no sugar, etc.). Availability varies by industry. To find data:
- From the Explore categories blue box, select industry/geography.
- On the Statistics page:
- For ingredients data: Go to Products by Ingredient section and click the View full data set button.
- For product claims: Scroll down to Market Sizes – Related section and click the View full data set button.
- Dashboards: visual presentation of data in different categories through interactive maps or charts. Selected features include:
- Each dashboard offers flexibility in changing display format (map or graph), geography, topic, and other parameters.
- Hovering over a map or a graph invokes a a pop-up window with quick country statistics.
- Clicking a country on a map or a graph displays Quick Stats data pertaining to a selected country at the bottom, which also includes the Forecast Growth figure.
Support Resources
For additional help resources click the Help Center link in the top-right corner of the screen. Also explore the FAQ section for details on data presentaion on sub-industries pages.
- Last Updated: Dec 4, 2024 12:55 PM
- URL: https://libguides.stanford.edu/library/passport
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