Restaurant, Hospitality and Tourism
Introduction
The following resources can be used to research the restaurant, hospitality, and tourism industry.
While these resources are generally the most relevant, there may be other resources available. If you are looking for something in particular or cannot find a lot of information about a niche segment, please Ask Us.
Restaurant, Hospitality & Tourism Industry & Market Reports
These databases contain market & industry reports. They provide overviews of the industry as well as the intended market or end consumer.
- IBISWorld This link opens in a new windowU.S., Global, and China industry reports that cover industry performance drivers. Includes a US Industry Wizard to create lists of industries.
Help: IBISWorld search help
- RKMA Market Research Handbook Series This link opens in a new windowUse these market research handbooks for quick facts and to find more sources. Covers U.S. industries like restaurants, healthcare, sports, and travel.
For: Current Stanford faculty, staff, and students.
- BCC Research This link opens in a new windowGlobal market reports for many industries, including materials, pharma, medical devices, engineering, and IT.
- Mintel This link opens in a new windowMarket research data and reports for consumer products and services. Many reports include Databooks with consumer survey data. U.S. focused with some global coverage. Create and log into your account to save content and download portions of reports.
For: Current Stanford faculty, staff, and students.
Additional Resources
Where to Look for Industry Information
In addition to industry and market reports, there are many other ways to analyze an industry, gain insights, and find relevant statistics and data. Here are some suggested strategies and resources.
Economic Statistics
These sources offer statistical counts of establishments, labor and wages in the restaurant, hotel and tourism industries.
- U.S. Bureau of Labor StatisticsSearch Industries at a Glance for data and reports around restaurants, hospitality and tourism.
- Accommodation and Food ServicesUS Census Bureau-The Accommodation and Food Services sector comprises establishments providing customers with lodging and/or preparing meals, snacks, and beverages for immediate consumption.
- ProQuest Statistical Insight This link opens in a new windowStatistical data from U.S. government publications (1973-), state government and private sources (1981-), and international organizations (1983-).
Associations & Regulators
Industry associations and regulators (both in governments and independent agencies) often have great information. Look for sections on their websites like "Resources", "Publications", or "Data," but note some resources may be restricted to members.
Examples of Restaurant, Hospitality and Tourism industry associations and regulators are:
Additional Resources
Consumer Discovery
Learn about your target consumers. How large is your total addressable market? What are their attitudes or behaviors?
- Mintel This link opens in a new windowMarket research data and reports for consumer products and services. Many reports include Databooks with consumer survey data. U.S. focused with some global coverage. Create and log into your account to save content and download portions of reports.
For: Current Stanford faculty, staff, and students. - SimplyAnalytics This link opens in a new windowData analysis and mapping tool with U.S. demographic, housing, employment, consumer spending, marketing data from Mediamark Research (MRI), and EASI Lifestage profiles.
Help: Simply Analytics Guide
- Statista This link opens in a new windowStatistics on many topics, industries, and markets. Use the Source tab on the chart page to track down more data. Go to Insights > Consumer Insights to get country-level consumer behavior and brand preference data.
