Pharmaceutical Industry
On this page
- Market Intelligence
- Market Reports
- Consumer Discovery
- Industry Analysis
- Industry Reports
- Industry Leaders
- Statistics & Data
- Investment Climate
- Clinical Trials
- Related Resources
- News and Trade Articles
- Complementary and Alternative Medicine
Pharmaceutical Market Intelligence
Market Reports
These databases contain market & industry reports. They provide overviews of the industry as well as the intended market or end consumer.
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BCC ResearchGlobal market reports for many industries, including materials, pharma, medical devices, engineering, and IT.
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MarketResearch.com AcademicGlobal market reports from providers including Kalorama Information, Packaged Facts, and Simba Information.
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FitchConnectCountry risk ratings, macroeconomic analyses and forecasts, and global and emerging market information and market reports for countries or regions worldwide.
For: Current Stanford faculty, staff, and students.
Help: FitchConnect Access | FitchConnect search help
Additional Resources
Consumer Discovery
Learn about your target consumers. How large is your total addressable market? What are their attitudes or behaviors?
Number of Medical Procedures and Disease Prevalence
If you're trying to determine the target market for a particular drug, it can be helpful to know how many people have diseases, conditions, or procedures that could benefit from the drug.
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HCUPnet Healthcare Cost & Utilization ProjectProvides healthcare statistics and information for hospital inpatient, and emergency departments, as well as a specific diagnosis, surgery, or diagnostic tests.
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CDC - Centers for Disease Control and PreventionData and statistics on diseases and conditions in the US. The site provides demographics on patients and disease by state, age, gender, ethnicity, etc.
Consumer Attitudes
These resources provide information from consumer surveys and include information about health related topics such as drug usage.
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PolicyMapOnline mapping tool with U.S. demographic, real estate, health, educational, economic, and federal government data. Users can upload address-level data for overlaying on top of PolicyMap's collections.
For: Current Stanford faculty, staff, and students.
Help: PolicyMap Tutorials
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SimplyAnalyticsData analysis and mapping tool with U.S. demographic, housing, employment, consumer spending, and marketing data from Mediamark Research (MRI). Includes census data, D&B business profiles, and EASI Lifestage profiles.
Access: 5 simultaneous users.
Help: Simply Analytics Guide
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Claritas 360Evaluates U.S. market segments by linking consumer behaviors for shopping, financial products, media consumption, technology usage, and more. Provides demographic and consumer lifestyle data for all DMAs and U.S. counties.
Help: Claritas 360 access | Claritas 360 search help
Search tip: Go to Reports > Segmentation Reports > Lifestyler > Market Potential > Claritas Profiles > Health > scroll down to find medical services, medications, drug purchase etc.
Additional Resources
Industry Analysis
Industry Reports
Industry reports provide an overview of an industry, focusing on the companies that create the products or services, their supply chain, and things that could impact the industry (e.g. trade wars, changing consumer habits, etc.).
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IBISWorldU.S., Global, and China industry reports, and business environment reports that cover industry performance drivers. Includes a US Industry Wizard to create and export custom lists of industries.
Help: IBISWorld search help
Additional Resources
Industry Leaders
Research key players or build your own list that includes more than just those with the largest market share.
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Capital IQData on public and private companies, M&A deals, and executives and boards worldwide. By S&P Global.
For: Current Stanford GSB faculty, staff, full-time students (MBA, MSx, PhD).
Help: Capital IQ accounts and access (new accounts take 1-2 weeks) | Capital IQ Excel Plugin | Capital IQ search help
If you get an error message, see troubleshooting help. -
D&B HooversData about millions of public and private companies worldwide. Includes financials, SWOT reports, IT strategy, some industry and analyst reports, and more. Good for building current company lists.
Stanford GSB Alumni: Access D&B Hoovers
Help: D&B Hoovers search help
Additional Resources
Statistics & Data
Industry data can be found in many places, including:
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StatistaStatistics on many topics, industries, and markets. Use the Source information to find more information.
The Global Consumer Survey has country-level survey data on consumer behavior and brand preference topics.
Drug Price Data
These sources provide drug price data for individual drugs. They are not suitable for a large-scale academic research project.
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MicromedexHistorical drug prices. Go to Other Tools > Red Book, enter the drug name and submit.
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Lexi-CompContains basic drug pricing information, black box warnings, and FDA recalls. Enter drug name in the search field and enter. Select a result under Lexi-Drugs and go to Preparations > Pricing US.
Associations & Regulators
Industry associations and regulating bodies often have lots of relevant data and reports. Look for sections on their websites titled "Resources", "Publications", "Data". Note that some materials may be restricted to members. Some examples are:
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FDA: DrugsThe FDA reviews, approves, and regulates drugs in the US. Their website contains lots of helpful information, including recently approved drugs.
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Pharmaceutical Marketers DirectoryProvides contact information for executives in the pharmaceutical, medical device, and diagnostics industries. Login via Lane Medical Library with SUNet ID.
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Pharmaceutical Research and Manufacturers of America (PhRMA)Publications, policy views, and press releases.
Additional Resources
Investment Climate
Find information on the deals and investors that are active in this industry.
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PreqinFinancial data and information on the alternative assets market worldwide. Data covers private capital and hedge funds, including fund, fund manager, investor and deal information, as well as market-wide benchmarks.
Help: If you need to download a lot of data, chat with their support team for assistance. -
PitchBookResearch companies, deals, funds, and investors across the private investment lifecycle worldwide. Great for venture capital (VC) and startup research.
For: Current Stanford faculty, staff, and students.
Help: PitchBook accounts | Pitchbook mobile app access | Video tutorials
If you are unable to login or received an "Access Denied" error, see PitchBook Access. -
CB InsightsTracks venture capital (VC) backed private companies and their investors, as well as private company M&A and IPO activities worldwide. "Expert Intelligence Reports" are not available to academic institutions.
For: Current Stanford faculty, staff, and students.
Help: CB Insights accounts | CB Insights search help
If you are unable to login or your account has expired, see CB Insights Access
Additional Resources
Clinical Trials
Information on new and ongoing clinical trials worldwide that study the safety of drugs, tests and treatments for diseases.
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CenterWatchProvides information on global clinical trials and results, drug approvals, study grants, in-depth market surveys, industry profiles as well as news and analysis.
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ClinicalTrials.govPublicly and privately supported clinical studies on a wide range of diseases and conditions—links to selected publications' abstracts. Find trends, charts, maps, and alerts. The site offers researchers the ability to download study record data for analysis.
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EU Clinical Trials registryProvides information on interventional clinical trials conducted in the European Union (EU) and the European Economic Area (EEA); Also has clinical trials conducted outside the EU / EEA that are linked to European pediatric-medicine development.
Related Resources
News and Trade Articles
Find news, trends and opinions on drugs and the companies who make them.
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StatPlus/Stat+Current news on technology, policy, personalities, and political forces in the life science industry.
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In VivoIn Vivo covers life sciences business strategy, covering biopharma, medtech, and diagnostics. Includes annual Outlook reports with industry rankings and forecasts, industry data, and various market intelligence articles.
For: Current Stanford faculty, staff, and students.
Help: In Vivo accounts and access help.
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Fierce PharmaNews on manufacturing, marketing, pharma, vaccines, and consumer health.
Additional Resources
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Search Business News & Trade ArticlesOne great way to learn about an industry, market, or product, is to scour news and industry media outlets for information.
Patents
Resources to learn more about pharmaceutical patents and how to find patents.
Complementary and Alternative Medicine
Resources for products and practices that are not generally considered part of conventional medicine. For information on consumer preferences and attitudes towards alternative medicine, use the resources in the Consumer Attitudes section near the top of this page.
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Natural Medicines Comprehensive DatabaseResearch dietary supplements, natural medicines, and complementary alternative and integrative therapies through the Food Herbs & Supplements database, Health & Wellness database, and Sports Medicine database.
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National Center for Complementary and Integrative HealthThe National Center for Complementary and Alternative Medicine (NCCAM) at the NIH explores complementary and alternative healing practices in the context of rigorous science.
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International Bibliographic Information on Dietary SupplementsDatabase of published international, scientific literature on dietary supplements, including vitamins, minerals, and botanicals.