This document’s objective is to guide you through your MKT344 survey launch process, if you’re launching it with the help of the GSB Behavioral Lab. It also:
It’s very important to follow the steps below in order when creating your survey for this project.
Step 1: Qualtrics Survey Basics
Step 2: Targeting Your Population
Step 3: Advanced Qualtrics Functions
Step 4: Testing Your Survey
Step 5: Data Collection