GSB Library Collections: Updates

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New Resource: Comscore Desktop & Mobile URL Traffic Data

by Alice Kalinowski on 2024-07-17T09:37:00-07:00 | 0 Comments

Current Stanford faculty, staff, and students now have access to individual-level web traffic data from Comscore.

The data includes all URLs visited by Comscore panel members. Comscore’s panels are composed of individuals who agree to have their online behavior tracked and are designed to be a representative sample of internet users. Combined with an earlier tranche of Comscore data (2013-2018), the GSB now has the most extensive collection of longitudinal Comscore data available to researchers anywhere.

There are two datasets:

  • Comscore (current): 2019-2023
  • Comscore (historical): 2013-2018

This data is available in Redivis for current Stanford faculty, staff, and students for Stanford-related academic research purposes. Learn more about accessing GSB Library data in Redivis. If you have any questions, Ask Us.


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