Guide to Market and Customer Analysis
Selected resources to research consumers and customers.
Introduction
The following resources can be used to research consumers and customers.
While these resources are generally the most relevant, there may be other resources available. If you are looking for something in particular or cannot find a lot of information about a niche segment, please Ask Us.
Markets
- Mintel This link opens in a new windowOffers market size, segmentation, positioning, forecasting, and psychographics. Get insight into consumer behavior and lifestyles. Current reports are for U.S.
Quick Guide - MarketResearch.com Academic This link opens in a new windowWhat is most important to consumers? Who is your competition? Find market research reports covering consumer goods, food and beverage, demographics, heavy industry, pharma, biotech, technology and media.
- Data Axle Reference Solutions This link opens in a new windowIdentify the types of businesses located in a geographic target area. Determine business and industry saturation, or find potential customers in this directory of over 12 million U.S. businesses, 102 million U.S. residents, and 683,000 health care providers.
- Insider Intelligence This link opens in a new windowMarket data, statistics and analysis on the Internet, mobile devices, e-business, online marketing media and emerging technologies.
- Gartner Research This link opens in a new windowReports, analysis and news for information technology (IT) markets.
Demographics & Spending
- Claritas 360 This link opens in a new windowWho are your best customers? Where do they live? How can you best connect? Who are your competitors? Nielsen SMS provides demographic and consumer lifestyle data for all DMAs and U.S. counties.
Quick Guide - SimplyAnalytics This link opens in a new windowA mapping application that lets users create thematic maps and research reports using demographic, market data (Historical Census, EASI Life Stage Data, MRI Consumer Survey).
- Social Explorer This link opens in a new windowVisually analyze and understand demography of the U.S. through interactive maps and data reports from 1970 to present. Also includes the 2011 censuses for Canada and the U.K.
Video Tutorial - Census Data This link opens in a new windowU.S. Census Bureau site, offering social, demographic, and economic information.
- Bureau of Labor StatisticsIncludes the Consumer Expenditure Survey and the American Time Use Survey.
- Statistical Abstract of the U.S. This link opens in a new windowSummary of statistics on the social, political and economic conditions of the U.S.
- American Customer Satisfaction IndexBenchmark by Company, Industry, Sector and brand. Quantitative analysis of the causes and consequences of customer satisfaction.
Industry
- IBISWorld This link opens in a new windowTell investors they might not already know? Find comprehensive U.S., Global, and China industry and business environment reports.
- D&B Hoovers This link opens in a new windowFind Financial and Corporate overviews. Create lists of companies and executives. OneSource has financial statements, SEC Filings, competitors and analyst reports as well as the latest company news.
Quick Guide - BCC Research This link opens in a new windowGlobal market reports for many industries, including materials, pharma, medical devices, engineering, and IT.
- NetAdvantage This link opens in a new windowUse the Industries tab for high-quality reports covering broad sectors from a financial perspective.
International
- Passport This link opens in a new windowProvides international demographic, macro-economic and marketing statistics for 210 countries. Covers economic indicators, population trends, consumer and lifestyle information, country infrastructure, environment and more.
Quick Guide - FitchConnect This link opens in a new windowThe threat of global protectionism might impact our global economy. BMI Research offers strategic views on global risk, country and industry ratings, macroeconomics analyses and forecasts.
- World Competitiveness Online This link opens in a new windowCompetitiveness of countries based on their economic performance, government efficiency, business efficiency, and infrastructure.
- Orbis This link opens in a new windowFinancial information, industry reports and profiles of public and private companies worldwide.
Introducing the new Orbis interface
Investment
- CB Insights This link opens in a new windowScreen for private equity or venture capital firms investing in specific a industry, stage and geography. Tracts VC, and angel investor-backed private companies and their investors, as well as private company M&A/IPO activities across over 160 industries.
Quick Guide - Preqin This link opens in a new windowInformation on private equity and venture capital companies, funds and deals.
Company
- PrivCo This link opens in a new windowPrivate company data, including family owned, private equity owned, venture backed, and international unlisted companies.
- Capital IQ This link opens in a new windowGet a better understanding of the competitive landscape. Cap IQ provides comprehensive understanding of companies, their history, affiliations, people and relationships.
- D&B Hoovers This link opens in a new windowData about millions of public and private companies worldwide. Includes financials, SWOT reports, IT strategy, some industry and analyst reports, and more. Good for building current company lists.
Stanford GSB Alumni: Access D&B Hoovers
Help: D&B Hoovers search help
News & Scholarly Articles
- Business Source Complete This link opens in a new windowThe premier database for scholarship in most business disciplines. Full-text business journals, company SWOT analyses, case studies.
- ProQuest One Business This link opens in a new windowOne stop shop for ProQuest business content. Includes eBooks, news and magazines, journals, videos, and reports on companies, industries, markets, and countries. Replaces ABI/INFORM.
Stanford GSB Alumni: Access ProQuest One Business - Factiva This link opens in a new windowNews articles from Wall Street Journal, newswires, and thousands of national and local newspapers, magazines, trade publications and transcripts.
- PsycINFO This link opens in a new windowBehavioral sciences covering a variety of topics including finance, marketing, economics and organizational behavior.
- Nexis Uni This link opens in a new windowGlobal newspapers, journals, wire services, company reports and profiles, SEC filings, case law, government documents, and more. Includes LexisNexis Corporate Affiliations (current and historical company hierarchies, brands, executives, etc.) in the Company Dossier.
Help: Corporate Affiliations help
