Guide to Market and Customer Analysis

Offers market size, segmentation, positioning, forecasting, and psychographics. Get insight into consumer behavior and lifestyles. Current reports are for U.S.
Quick Guide

What is most important to consumers? Who is your competition? Find market research reports covering consumer goods, food and beverage, demographics, heavy industry, pharma, biotech, technology and media.

Identify the types of businesses located in a geographic target area. Determine business and industry saturation, or find potential customers in this directory of over 12 million U.S. businesses, 102 million U.S. residents, and 683,000 health care providers.

Market data, statistics and analysis on the Internet, mobile devices, e-business, online marketing media and emerging technologies.

Reports, analysis and news for information technology (IT) markets.

Sports and recreation markets and participation rates.

Who are your best customers? Where do they live? How can you best connect? Who are your competitors? Nielsen SMS provides demographic and consumer lifestyle data for all DMAs and U.S. counties.
Quick Guide

A mapping application that lets users create thematic maps and research reports using demographic, market data (Historical Census, EASI Life Stage Data, MRI Consumer Survey).

Visually analyze and understand demography of the U.S. through interactive maps and data reports from 1970 to present. Also includes the 2011 censuses for Canada and the U.K.
Video Tutorial

U.S. Census Bureau site, offering social, demographic, and economic information.

Summary of statistics on the social, political and economic conditions of the U.S.

Tell investors they might not already know? Find comprehensive U.S., Global, and China industry and business environment reports.

Find Financial and Corporate overviews. Create lists of companies and executives. OneSource has financial statements, SEC Filings, competitors and analyst reports as well as the latest company news.
Quick Guide

An aggregator of statistics on almost any topic.

Global market reports for many industries, including materials, pharma, medical devices, engineering, and IT.

Use the Industries tab for high-quality reports covering broad sectors from a financial perspective.

Provides international demographic, macro-economic and marketing statistics for 210 countries. Covers economic indicators, population trends, consumer and lifestyle information, country infrastructure, environment and more.
Quick Guide

The threat of global protectionism might impact our global economy. BMI Research offers strategic views on global risk, country and industry ratings, macroeconomics analyses and forecasts.

Competitiveness of countries based on their economic performance, government efficiency, business efficiency, and infrastructure.

Financial information, industry reports and profiles of public and private companies worldwide.
Introducing the new Orbis interface

Screen for private equity or venture capital firms investing in specific a industry, stage and geography. Tracts VC, and angel investor-backed private companies and their investors, as well as private company M&A/IPO activities across over 160 industries.
Quick Guide

Information on private equity and venture capital companies, funds and deals.

Private company data, including family owned, private equity owned, venture backed, and international unlisted companies.

Get a better understanding of the competitive landscape. Cap IQ provides comprehensive understanding of companies, their history, affiliations, people and relationships.

Data about millions of public and private companies worldwide. Includes financials, SWOT reports, IT strategy, some industry and analyst reports, and more. Good for building current company lists.

Stanford GSB Alumni: Access D&B Hoovers
Help: D&B Hoovers search help

The premier database for scholarship in most business disciplines. Full-text business journals, company SWOT analyses, case studies.

One stop shop for ProQuest business content. Includes eBooks, news and magazines, journals, videos, and reports on companies, industries, markets, and countries. Replaces ABI/INFORM.

Stanford GSB Alumni: Access ProQuest One Business

News articles from Wall Street Journal, newswires, and thousands of national and local newspapers, magazines, trade publications and transcripts.

Behavioral sciences covering a variety of topics including finance, marketing, economics and organizational behavior.

Global newspapers, journals, wire services, company reports and profiles, SEC filings, case law, government documents, and more. Includes LexisNexis Corporate Affiliations (current and historical company hierarchies, brands, executives, etc.) in the Company Dossier.

Help: Corporate Affiliations help