Customer Analysis Research Guide

Our top recommendations for finding information about customer and consumer habits, spending, preferences, and more.


The following resources can be used to research consumers and customers.

While these resources are generally the most relevant, there may be other resources available. If you are looking for something in particular or cannot find a lot of information about a niche segment, please Ask Us.

Markets and Industry Research

Our top recommended sources to find research and reports focusing on consumers and consumer markets. You can always Ask Us for specific recommendations.

For broader search on industries use the suggested links below.

Demographics & Spending

Recommendations for creating custom demographic profiles for your target consumers and their spending patterns:

Related Resources

Use these suggested databases to find scholarly and trade-journal articles on consumer attitudes and behaviors.