Entertainment & Media Industry
Use these sources to research the television, cable, radio, and motion picture industries.
Introduction
The following resources can be used to research the entertainment and media industry.
While these resources are generally the most relevant, there may be other resources available. If you are looking for something in particular or cannot find a lot of information about a niche segment, please Ask Us.
Entertainment Market & Industry Reports
These databases contain market & industry reports. They provide overviews of the industry as well as the intended market or end user consumer.
- SNL Media & Telecommunications (in Capital IQ Pro) This link opens in a new windowNews and data on the media, entertainment, & communications sectors. From S&P Global.
For: Current Stanford faculty, staff, and students.
Help: SNL data access - NetAdvantage This link opens in a new windowIncludes a "Media & Entertainment" industry report. After you log in select, Industry Surveys then scroll down the list
- EMIS Intelligence This link opens in a new windowGlobal and emerging market information and market reports for countries or regions worldwide.
For: Current Stanford faculty, staff, and students.
- IBISWorld This link opens in a new windowU.S., Global, and China industry reports that cover industry performance drivers. Includes a US Industry Wizard to create lists of industries.
Help: IBISWorld search help
Additional Resources
Consumer Discovery
Learn about your target consumers. How large is your total addressable market? What are their attitudes or behaviors?
- Mintel This link opens in a new windowMarket research data and reports for consumer products and services. Many reports include Databooks with consumer survey data. U.S. focused with some global coverage.
For: Current Stanford faculty, staff, and students. - Claritas 360 This link opens in a new windowLearn about your target consumers with consumer behavior and demographic data for all U.S. DMAs and counties.
Help: Claritas 360 access | Claritas 360 search help
- SimplyAnalytics This link opens in a new windowData analysis and mapping tool with U.S. demographic, housing, employment, consumer spending, marketing data from Mediamark Research (MRI), and EASI Lifestage profiles.
Help: Simply Analytics Guide
- Digital media trends surveyHow can media and entertainment companies develop lasting relationships with discriminating consumers? Survey by Delloitte.