Entertainment & Media Industry
Use these sources to research the television, cable, radio, and motion picture industries.
Entertainment Market & Industry Reports
These databases contain market & industry reports. They provide overviews of the industry as well as the intended market or end user consumer.
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Capital IQ Pro - Technology, Media, and Telecom IndustryNews & data on technology, media, entertainment, & communications sectors.
For: Current Stanford faculty, staff, and students.
Help: Capital IQ Pro access -
NetAdvantageIncludes a "Media & Entertainment" industry report. After you log in select, Industry Surveys then scroll down the list
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EMIS IntelligenceGlobal and emerging market information and market reports for countries or regions worldwide.
For: Current Stanford faculty, staff, and students. -
IBISWorldU.S., Global, and China industry reports, and business environment reports that cover industry performance drivers. Includes a US Industry Wizard to create and export custom lists of industries.
Help: IBISWorld search help
Additional Resources
Consumer Discovery
Learn about your target consumers. How large is your total addressable market? What are their attitudes or behaviors?
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MintelMarket research data and reports for consumer products and services. Many reports include Databooks with consumer survey data. U.S. focused with some global coverage.
For: Current Stanford faculty, staff, and students. -
Claritas 360Learn about your target consumers with consumer behavior and demographic data for all U.S. DMAs and counties.
Help: Claritas 360 access | Claritas 360 search help
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SimplyAnalyticsData analysis and mapping tool with U.S. demographic, housing, employment, consumer spending, marketing data from Mediamark Research (MRI), and EASI Lifestage profiles.
Help: Simply Analytics Guide
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Digital media trends surveyHow can media and entertainment companies develop lasting relationships with discriminating consumers? Survey by Delloitte.