Market & Industry Research Strategies

There are many ways to learn more about your target consumers. Most industry and market reports will include sections about the consumers, but here are some more suggestions.

Demographics

If you're researching the baby stroller market, you might want to know how many babies are born each year or income brackets of new parents. 

Psychographics

Using the baby stroller market example, you may want to know what types of features parents look for when choosing baby products, what brands have the best market share, or what price point they like.

It can be a bit trickier to find information on the consumer/purchaser side of B2B industries and markets. Many of the resources listed elsewhere on this guide and the market research reports guide will have helpful information, especially if you focus on those created for professionals (e.g. procurement reports, Gartner reports are written for IT professionals, and many industry associations create information for their members who are often professionals in that industry).