Sports Industry Resources
The following resources can be used to research the sports industry, including sub-topics like eSports, Sports Management, and Sports Betting.
While these resources are generally the most relevant, there may be other resources available. If you are looking for something in particular or cannot find a lot of information about a niche segment, please Ask Us.
Industry & Market Reports
These databases contain market & industry reports. They provide overviews of the industry as well as the intended market or end consumer.
Learn about your target consumers. How large is your total addressable market? What are their attitudes or behaviors?
More Sources of Industry Info
In addition to industry and market reports, there are many other ways to analyze an industry, gain insights, and find relevant statistics and data.
These databases contain industry statistical data in tables or charts. They're a good place to start as they collect information from many sources.
Note: RKMA contains two reports: Sports Marketing 2022 and Sports: Impact Of The Pandemic.
Associations & Regulators
Industry associations and regulators (both in governments and independent agencies) often have great information. Look for sections on their websites like "Resources", "Publications", or "Data," but note some resources may be restricted to members.
Examples of sports industry associations and regulators are:
Along with previously listed sources presented in this guide, these resources are concerned with the eSports industry and content found in databases, books and journal articles.
Search Tip: Enter esports in search box.
Along with previously listed sources presented in this guide, these resources are dealing with the topics associated with sports management, which include resources such as books and journals articles.
Along with previously listed sources presented in this guide, these resources are concerned with sports betting and content found in databases and journal articles.
Search Tip: Eikon contains analyst reports for public companies involved in sports betting. These reports can also provide some industry commentary along with company profiles.
- Last Updated: Jan 26, 2023 3:33 PM
- URL: https://libguides.stanford.edu/library/sports
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